Air Miles Campaign
This a final university project to craft an advertising campaign aimed at enhancing Air Miles subscriptions.
Transform the Air Miles collector’s behaviour to inspire increased purchases of Bonus Miles products during each shopping excursion. Foster engagement at every stage of their shopping experience.
Planning ahead today will get you closer to your bigger goals, so make smart financial choices today.
Captivate shoppers with the innovative Air Miles app, empowering them to meticulously plan and enhance their shopping experience.
Develop a compelling advertising campaign to showcase the new app and reinforce the importance of strategic planning for collectors, emphasizing the benefits of Air Miles Bonus Miles.