Delivery App



Curbngo, the #1 leader in kosher restaurant ordering. Curbngo’s mobile app food ordering app was already popular within the jewish community in New York featuring lots of kosher restaurants.


Understanding the Problem

Curbngo had already developed a beta app which was already on the market. However it looked dated and presented various design issues:
Restaurant info and delivery options did not stand out well against image backgrounds.
Restaurant logos, icons and action buttons were inconsistent in colour and dimension.
Spacing and aligning:
Lack of white space to differentiate and organize visual elements.
Buttons design:
Primary buttons’s size, colour and position make them blend in with the screen frame and are hard to identify.

Analyzing expectations

A stakeholder management matrix helped me understand the needs of each stakeholder and prioritize engagements to ensure the release of the product was successful. In general, it consists of four steps:

1. Identify stakeholders.
2. Determining their influence and power.
3. Developing a stakeholder engagement plan.
4. Reporting to stakeholders.


Stakeholder Management

The Challenge

While competitors like Uber Eats keep their design clean, fresh and up-to-date, Curbngo’s interface looked dated, cluttered and flat. I was assigned Curbngo to complete a two-phase redesign. Since their mobile app is already on the market (IOS, Google Play), they asked me to redesign the existing UI without affecting the functionality. Afterward, we planned to make UX improvements and ensure consistency between the app and kiosks.



The Process

During the redesign, I looked at the competitors and gained some UI inspiration. I realized I would not be able to rely on images because not all stores provide images of their menu items. In addition, I was instructed to maintain a similar navigation style for their menus and items. Each menu appears in a vertical frame, and you can scroll horizontally through them. In addition, all of their modifiers should maintain rounded, centred-aligned buttons.


High-Fidelity Prototypes

User Flow: Place an Order


The Result

With the most recent revamp of Curbngo, users were pleased. Curbngo’s downloads and app orders increased by 30%, and more stores signed up. Curbngo also offered pickup and delivery options, instant updates between store and consumer, and unlimited customizations and preferences.