Task
Transform the Air Miles collector’s behaviour to inspire increased purchases of Bonus Miles products during each shopping excursion. Foster engagement at every stage of their shopping experience.
Key Message
Planning ahead today will get you closer to your bigger goals, so make smart financial choices today.
Solution
Captivate shoppers with the innovative Air Miles app, empowering them to meticulously plan and enhance their shopping experience.
Execution
Develop a compelling advertising campaign to showcase the new app and reinforce the importance of strategic planning for collectors, emphasizing the benefits of Air Miles Bonus Miles.
